Boutique AI Ventures

Redefining Possibilities. Reimagining Outcomes.

White puzzle pieces scattered on a plain background.

Data Technology Creativity |

Empathy Resonance Connection |

Next-Gen Fan Engagement :

Data Technology Creativity | Empathy Resonance Connection | Next-Gen Fan Engagement :


Boutique AI Ventures
is a creative AI consultancy pioneering the art of experiential and emotive technology to reimagine fan engagement.


We blend AI, empathy and creativity to craft experiences that move fans and connect them in meaningful ways.


Our integrative thinking gives us our competitive edge. It’s how we future-cast opportunities before they emerge. This is what we bring to every engagement.


We transform insight into emotion, engagement into resonance and innovation into experiences that feel alive, personal and deeply human.


We design concepts and narratives that don’t just inform or entertain, they invite fans into personalised moments of presence and connection.


Our concepts are highly monetiseable, scaleable and create measurable new revenue streams that drive commercial growth.

Next-Gen Fan Engagement

Empty outdoor stadium seating with green chairs and numbered labels, with a concrete walkway running through the seats, and a modern building structure in the background.

What we do

We design and build emotive, AI-powered experiences that delight fans, deepen their loyalty and create measurable new revenue streams. From immersive digital experiences to on-site activations, every concept is built to strengthen emotional bonds with the club and to scale commercially without commodifying fandom.

Why it matters

Sport and emotion go hand in hand. The roar of the crowd, the athlete’s ritual, the shared identity. Fans want to feel seen, part of the story and connected through moments that matter. They value a meaningful relationship with their team built on belonging, shared emotion and connections that endure long after the action ends.

Our work turns passive audiences into engaged communities, driving retention, lifetime value and new revenue opportunities in ways that amplify brand affinity rather than erode it.

How we deliver

Personalisation at scale : Tailored content and offers that feel human.

Immersive experiences : Story-lead activations (digital and real-world) that create memorable, moving moments.

Commercial design : Strategies that convert engagement into measurable growth.

Fan-first : Our work “gives back” to fans through experiences that spark joy, belonging and meaningful participation.

Innovation and future-casting : We prototype what’s next so you stay ahead of the game.

How we work

AI is more than an automation tool. It’s a strategic lever for performance, insight and sustainable growth. When combined with human creativity and empathy, it can redefine what’s possible, transforming how teams operate, how fans connect and how organisations scale impact.

Boutique AI Ventures unites creativity, technology and  empathy with strategy to reimagine fan engagement as a space where emotion powers both experience and growth. 

From high-impact pilots  to KPI-aligned  roadmaps, our bespoke services align with your goals, elevate your brand and perhaps most importantly, delight your fans. 

Curious to see what we can unlock together? Get in touch through our Contact Us page.

Glass half-full crystal ball. Represents AI vision, roadmaps, futurecasting, strategic foresight and mapping competitive edge.

Who we help

We craft and build AI-driven fan engagement experiences for athletessports organisations, leagues, teams and rights holders across all sports in the global sports-eco-system.

Our world-class developers are actively prototyping new models of fan engagement based on the needs of Premier League and international football clubs.

If you’re a forward-thinking sports executive who :

  • sees the untapped creative and commercial potential of fan engagement beyond streaming, ticketing and merchandising

  • sees value in the creation of new revenue streams

  • wants to “give back” to fans through experiences that captivate, spark joy and forge authentic emotional connection

  • wants to position your brand at the forefront of fan engagement

Get in touch through our Contact Us page for a no-obligation creative and commercial demo.

CEO & Founder

Hazel James

AI Consultancy & Agency Founder - Boutique AI Ventures.

My background spans industries and boardrooms, supporting senior executives in high-stakes decision-making, building operational systems, managing key stakeholders and driving complex projects from concept to execution.

Having worked with global brands including Google, Expedia Group, Vodafone, Apple and McCann Erickson Paris, I bring a unique lens to the AI opportunity : strategic clarity, creative instinct and the operational rigour to turn complexity into momentum. 

Thanks to my experience in brand identity, I also understand the value of a strong brand. So everything we create is built with your brand’s voice, tone and values in mind, making sure our concepts dont just fit your brand - they elevate it.

That blend of strategy, creativity and empathy underpins everything we do at Boutique AI Ventures, helping rights holders, teams and brands create emotive experiences that connect with fans on a deeply human level.

I believe the future of technology lies not in automation but in attunement, where technology, creativity and emotion converge to create experiences that truly resonate with the human spirit.

While I lead the strategic direction, client partnerships and delivery oversight, I collaborate with a trusted team of world-class AI developers, engineers and creative technologists to bring each vision to life.

I’m passionate about supporting organisations that promote positive impact and well-being and that honour the powerful relationship they share with their fans by giving back in meaningful ways. 

Curious to explore what Boutique AI Ventures could do for you?  Get in touch through our Contact Us page.

Empty office with black table, black swivel chair, and light pattern on the wall.

Are you ready to offer AI a seat at your table?

In today’s fast-moving competitive sports landscape, progress belongs to the pioneers. Those who embrace intelligent innovation early don’t just stay relevant, they define what comes next.

If you’re seeking a trusted strategic AI partner to help unlock meaningful value for your brand and your fans, get in touch through our Contact Us page for a complimentary consultation. 

FAQ’s

  • I lead on strategy, client relationships and project delivery and work closely with a trusted team of world-class AI developers, engineers and technical specialists to bring the tech side of each project to life.

  • Not at all. Part of my role is translating technical complexity into clear, actionable solutions. If you know your business goals and challenges, I’ll help connect the dots to identify use cases and the right AI tools - without the jargon.

  • Absolutely - that’s often the starting point. You don’t need to come in with all the answers. Through conversation and exploration we’ll identify the areas where AI can add real value - whether that’s creating immersive experiences, improving customer experience or an as yet unidentified moonshot. It’s about starting where you are and building forward from there.

  • Not at all. It’s not about disruption for its own sake. It’s about making meaningful, positive changes that actually work for you and your business.

    While AI can feel overwhelming from the outside, our role is to simplify the journey for you. We’ll take a focussed, collaborative approach that aligns with your goals, your pace and your existing systems so nothing feels forced, chaotic or unnecessarily complex.

    This is a journey of discovery - one that can be surprisingly creative, energising and fun. You’ll likely uncover new ways of working, new efficiencies and new ideas along the way. Yes, we’re working with powerful tools but the process itself is grounded, human and deeply collaborative. And we’ll guide you through it every step of the way.

  • Definitely. In fact, we encourage it. Wherever possible, we look for ways to integrate AI into existing workflows and tools, whether that’s your CRM, communication platforms or productivity stack. The goal is to enhance what’s already working for you, not start from scratch.

  • That depends on your business goals but clients typically save time, streamline operations and see measurable increases in revenue, efficiency and output. AI isn’t just a buzzword. When done right, it drives real, quantifiable results and we can help you map that out before we begin.

    By working with us, you get the benefit of AI-driven strategy and execution without the overhead of additional headcount. Instead of hiring an AI lead, Chief Revenue Officer or a sales & marketing agency separately, you get all of that - and more - with us, powered by AI. That means faster execution, reduced overhead and smarter growth strategies. The result? Higher impact, lower complexity and a leaner path to scaling your business.

  • We follow best practices in AI ethics and data security and only work with tools and practices that align with GDPR and your internal compliance standards. If needed, we’ll coordinate with your legal or IT team to ensure everything’s air-tight.

  • Yes - every project includes onboarding support to make sure you and your team feel confident using the solution we’ve built. The goal isn’t just to deliver a working AI solution - it’s to make sure you can use it with ease and clarity from day one.

  • You don’t need to be “AI-ready”. In fact, that’s often the best time to start. You don’t need to be technical and you definitely don’t need to have everything figured out. We’ll meet you exactly where you are and navigate the path forward together.

    Whether you’re just curious or have a few ideas with no clear plan yet, we can start small, identify opportunities, build clarity together and move at a pace that suits you. If you’re open, thoughtful and ready to explore, you’re exactly where you need to be.

    And remember : it’s not just about being ready, it’s about not falling behind. Your competitors may not be “ready” either but many are already gaining ground by exploring what’s possible. All it takes is a single step to build momentum.

    Start with curiosity and move with intent. You can either wait to catch-up - or set the pace.

  • Typically we start with a discovery session to understand your goals, challenges and current systems. From there, we define a solution, handle the build & integration and support you through launch and refinement.

  • Our pricing depends on the scope but it’s designed to deliver clear ROI and often replaces the need for multiple roles or agencies. We’re happy to give a transparent estimate once we understand your goals.

  • Our work is always tailored to your structure, priorities and pace. If you’re aiming to unlock more value with less overhead - and want practical AI implementation rather than hype - we’re likely a strong fit. If you’re unsure, we welcome a no-obligation conversation to explore how AI could add value to your business.